API
Cairo · Commercial Execution Platform

An open ecosystem
ready for exploration.

APIX is a commercial execution platform built for the Egypt-China corridor. We help private Chinese mid-market companies navigate Egypt's commercial landscape — and Egyptian businesses identify the right Chinese counterparts.

$8B+
Chinese investment in Egypt
GAFI · 2025
2,800+
Chinese companies in Egypt
as of 2025
~200
Firms in TEDA SCZone
$3.8B invested
3M
Chinese visitors targeted
Egypt 2028 target
01The Gap

Where every other channel stops working.

Existing institutions — TEDA, GAFI, HSBC China Desk, bilateral chambers — were built for large SOEs and marquee projects. They serve state-affiliated corporates and post-decision transactional needs.

A private Chinese company scoping a $10–40 million investment in Egyptian manufacturing, looking for the right local counterpart, trying to understand how Egyptian family businesses actually make decisions — that company is largely navigating alone.

That is the gap APIX fills.

Read the full corridor thesis
02What We Do

Three services.
One coordinated programme.

Delivered senior-led, with a written brief on day one and a clear scope, timeline, and price before any commercial engagement begins.
I

Market Intelligence

Sector research on Egypt's industrial and regulatory landscape — written to Chinese diligence standards, not generic reports.

II

Corporate Matchmaking

Private, fixed-fee introductions to vetted Egyptian counterparties. No success fees. No conflicts of interest.

III

Market-Entry Advisory

On-the-ground support from first scoping visit through to executed agreement.

03Where We Focus

Four established sectors. One strategic priority.

01Strategic Priority · 2026

AI Infrastructure & Sovereign AI

Egypt's National AI Strategy commits $42.7B in annual AI value by 2030. Huawei Cloud's $300M Cairo Region is the placed anchor. The Arabic application layer and AI-ready infrastructure supply chain are open.

Anchors
Huawei Cloud Cairo · Pangu Arabic LLM
G2G Cooperation
FOCAC 2024 · Li Qiang July 2025
See full sector evidence
02

Automotive

Anchors

SAIC MG · BYD · Geely · Chery

The Adjacent Opportunity

The component supply chain trailing the assembly wave.

03

Building Materials & Tires

Anchors

Sailun · Jushi · Kibing

The Adjacent Opportunity

Specialty chemicals, additives, prefabricated systems behind the anchors.

04

Textiles

Anchors

Chinese Textile City Minya · TEDA bonded logistics

The Adjacent Opportunity

Regulatory navigation and counterparty selection for incoming entrants.

05

Tourism Infrastructure

Anchors

EgyptAir China routes · ADS · Trip.com

The Adjacent Opportunity

Chinese-language DMC, inbound OTA integration, ADS-licensed operations.

04The Founders

Two founders. One coordinated team.

A senior-led, accountable firm where the people who scope the engagement are the people who deliver it.
Jamal El-Sourani
Co-Founder · Corridor & BD

Jamal El-Sourani

9+ years across top-tier legal advisory, real estate, and commercial consulting in Cairo and Dubai. Cross-cultural relationship capital built within the institutional landscape.

English · Arabic · French
KF
Portrait
Co-Founder · Operations & Community

Karim Fayed

30+ years operating in Egyptian tourism and F&B (Sea Queen Fleet, Kitchen Three). Founder of the AUC Alumni Benefit Community — 6,000+ members across 57 specialised groups.

English · Arabic
Next Step

Egypt's commercial corridor is open. The question is who walks Chinese capital through it.

If you are a private Chinese company scoping an investment in Egypt, or an Egyptian counterparty looking for the right Chinese partner — we should talk.